Strategies, experiments, and hard-won lessons from helping technology companies scale.
AI agents are already researching, comparing and buying on humans' behalf, and they can't be charmed by any of it. What they can do is read, so the brands that win will be the ones that serve the machine as carefully as the person who sent it.
The marketing funnel is having its obituary written this year, and for once the eulogy has data behind it. Buyers discover through AI answers, compare on Reddit and convert through branded search, in no order anyone can predict. Here is what the research shows, and how to build for a journey you can no longer see.
Years ago I worked as a makeup artist, including a few good years at Estée Lauder. What made someone buy was whether they trusted me and believed I knew my craft. That same dynamic is now being built into the biggest platforms on the internet, with Meta and YouTube wiring creators straight into the point of sale. Here is what the shift means for brands, and why the ones treating creators as genuine partners are pulling ahead.
When you sell to other businesses, nobody signs up on a whim. In this article I walk you through my playbook for landing your first 10 customers and building the foundations to scale from there.
Five seconds, five moves, and why your video lives or dies in the first of them
We have just relaunched Growthmode. Here's why.
In the world of startups, traction is everything. In this article I walk you through how to get the first 1000 users for your new startup.
Turn website traffic into real customers by getting them to convert. In this guide we cover the basics of Conversion Rate Optimization (CRO), from A/B testing to user experience.
Discover the key steps to optimize your ecommerce website and increase sales. From website design to product presentation, learn the essential strategies to boost conversions and drive revenue.
If you have ever dreamed of starting a business, make sure your motivations are in the right place if you want to avoid the most common reasons for failure.
Cryptocurrencies, blockchain and NFTs are incredibly exciting technologies but also very confusing. In this article we break down in easy language what these technologies are, how they work and why they matter.
