Technical advisory

Senior advice for marketing problems involving technology, data, automation or AI.

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Independent answers before you commit budget. Advice from people who build and run these systems themselves, with no platform or supplier to push.

What we advise on

Technology strategy

Assessment of how technology could support the marketing function, including priorities, constraints and a practical sequence of work.

AI opportunities

Identification and evaluation of useful applications for AI across research, production, analysis and marketing operations.

Marketing technology review

Review of the existing technology stack, how its components are being used and where unnecessary complexity or capability gaps exist.

Automation assessment

Examination of repetitive or fragmented processes to determine which are suitable for automation and what implementation would involve.

Solution design and scoping

Definition of requirements, workflows, integrations and technical approaches before internal development or supplier appointment.

Platform and supplier selection

Independent evaluation of software products, implementation partners and technical proposals.

Technical due diligence

Review of proposed systems, websites, tools or projects to identify risks, limitations and areas requiring further investigation.

Marketing and engineering alignment

Support with problems that cross departmental boundaries, including translating marketing requirements into technically deliverable plans.

Ready when you are.

We’re not going to pitch you. We’re going to figure out whether we can actually help. And if we can’t, we’ll tell you.

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