How a wellness e-commerce brand more than tripled its monthly recurring revenue in three months.
3x
monthly recurring revenue
A leaking funnel that wasn't converting traffic into subscribers, ad messaging that hadn't been tested against real audiences, and acquisition costs that were eating into margins.
Audited and mapped the funnel, ran segmented split-tests on small budgets, redesigned product pages around simplicity and trust, then scaled spend on the highest-performing audiences.
TAKK is a UK and Turkish e-commerce brand offering a curated range of wellness products designed to simplify self-care. Founder Pinar Akiskalioglu came to us looking to optimise the funnel, refine messaging, and unlock a more efficient acquisition strategy across key markets.
The challenge
Product pages and checkout flows weren't converting traffic into subscribers, and the team knew the funnel was leaking but didn't have a clear view of where or why. Ads were running, but creative and messaging hadn't been tested against real audiences - and a high cost per purchase was eating into margins, so scaling spend would only compound the problem.
What we built
Three months of audit, test, optimise and scale, with each phase compounding the gains from the last.
Audit and foundations - Month 1
Mapped the funnel end to end and fixed tracking, building the data foundation everything else would depend on.
Rapid testing - Months 1–2
Launched segmented ad campaigns with split tests across audiences and creative angles, using low budgets to gather data fast and uncover which messages and segments were doing the work.
Funnel optimisation - Month 2
Redesigned key product pages around simplicity, trust and quality. Stripped bloat, highlighted assets and sharpened CTAs - supported by A/B testing, heatmaps and session recordings.
Scaling what worked - Months 2–3
Scaled spend across the highest-performing audiences. Subscribers grew 177%, monthly recurring revenue grew 213%, and cost per acquisition dropped by two-thirds.
The results
Three months of audit, test and optimise lifted MRR by 213% and grew subscribers by 177%: 3x monthly recurring revenue and 66% lower cost per acquisition.
“Growthmode have supported us in so many ways, different ways we didn't even think of at the beginning. If you are looking for real partners to build your business, you're in the right place.”
Pinar Akiskalioglu
Founder & CEO, TAKK
Ready when you are.
We’re not going to pitch you. We’re going to figure out whether we can actually help. And if we can’t, we’ll tell you.
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